Jun 16, 2022
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After the baptism of android QQmusic, we turned the battlefield to the iOS platform, which is a more closed, more competitive and stricter battlefield. On the international map, spodify, last.fm, and pandora have been fighting for a long time. In the mainland whatsapp Database battlefield, there are more touches, Jiutian, Douban fm, and Xiami early to join. How did the long-awaited iPhone QQmusic catch up? This is another attempt on the iOS platform after android. We summarize the process of stumbling and tossing in the middle, and hope whatsapp Database to accumulate experience and strength. 2. Adjust product definition "A solution that can continuously improve itself can really improve the situation and be executed more effectively. Since the beginning of android QQmusic, we have tried to introduce an "Application definition statement" to encourage the design whatsapp Database team to cut into the whole process earlier. product design process. The same is to solve the problem of listening to songs in mobile scenarios. Different ecosystems will bring differences in product positioning and target audience. One end is open android, and the other end is closed iOS. Chinese users whatsapp Database who are accustomed to disk management thinking are difficult to adapt to iTunes. from. "Throw away that damn data cable!" - this is our whole team's resonance with the product again. Go deep into the scene and pay close attention to the pain points of users "Details determine success or failure." In addition to a deeper understanding whatsapp Database of the general "listening to songs" scenario, we will also pay more attention to subtle user pain points and analyze the inconvenience users encounter during the use of iTunes: (1) It is difficult to manage the iTunes list in a unified way at home and in the company; (2) To add a small number of songs, you have to start "Cow's Knife" - iTunes; (3) … 4. iPhone User Scenario Survey 5. Survey on the whatsapp Database distribution of iPhone users Accurate grasp of user pain points and effective solutions make this app meet the real needs of users at the demand level.