Half of the companies advertise with reviews on their website Reviews are often the deciding factor in deciding between a companys product and a competitors. The consumers surveyed trust online reviews more than recommendations from friends and acquaintances. of consumers read reviews before making a purchase. Businesses harness the potential of reviews and use customer opinions for marketing purposes to advertise on the website or on social media. A customer review increases credibility and the chance that a potential customer will choose your company or product. Some companies even put positive customer reviews in the footer of their emails or use them as a selling point.
How companies advertise with reviews How do companies collect reviews Companies in Germany are aware of the advantages of reviews and actively collect customer ratings. Only state that they do not actively collect customer reviews. send their customers a request for a review after purchasing a product/service while ask their customers to leave a review after a call or email. This is where Specific Database marketing automation software can help. Emails can be sent automatically after a purchase asking for a review. The timing is crucial. Immediately after visiting a restaurant or a hairdresser impressions are still fresh and the willingness to write a review is higher. For products that have to be tested first it is advisable to ask for an evaluation after about a week. Incentives such as vouchers for future purchases can further help to motivate customers.
Customers want personalized answers of companies primarily use personalized responses to reviews. So you write an answer tailored to the customer and their rating. use mostly standard answers and use a mix of both. Standard replies are non-personalized texts sent to every customer regardless of what they wrote. Responding with a standard response is the faster method especially when businesses get a lot of reviews. However our research shows that customers want a personalized response. For customers the most important elements in responses to negative reviews are a personal greeting followed by an explanation of the problem.