After experiencing the baptism and harvesting of WeChat public account, Weibo, Douyin Kuaishou, Xiaohongshu, etc., as a self-media or operation student, I already have a deep understanding of how to build my own operation system.
Clarify account positioning - establish the tonality of the content output by the account - edit the output content - achieve reading and drainage conversion and many other purposes.
But we also know that the actual operation process of operation is far from being summed up by such simple words!
To clarify account positioning, we need to cut in from how many dimensions, how many real needs need to be investigated, and then make a correct decision on account positioning; although it is not difficult to confirm the tonality of the content, the writing with strong style and color is in front of countless people. A big threshold that also includes businesses.
Therefore, the speed visible to the naked eye, in our circle of friends, there are no longer those n-day courses that make you a writing/copywriting master, and there are no longer companies that chase Douyin Kuaishou like they chased the official country email list account back then.
But unfortunately, even so, we only know that the video creation threshold is high, there is no clear positioning, and the output ability is not strong, which makes it difficult for operation or self-media students.
However, it is neglected that more often, it is difficult for us to find a continuous positive feedback for ourselves, so that our creative enthusiasm only lasts for a short period of time and then vanishes.
Yes, when writing an official account, the number of texts read, messages, and the number of fans are the most positive feedback, but if it lasts for a month; although your writing is not punctuated, the fans do not increase but decrease, and the reading is only a few dozen. There are few comments, so your feedback is negative at this moment.
The same is true for other channels and platforms, but the data they focus on are different; that is, whether the platform is good depends on whether it has a perfect closed loop for creator incentives.
It happens that I have operated two platforms since this year, Zhihu and Dianping. After about half a year, with the major changes in the mechanism of the two platforms, the actual experience is really different. Below I will share my intuition from the perspective of the operator. feel.
First, let’s talk about Zhihu
I am currently the most active respondent on the topic of coffee on Zhihu. The creator level is V7. At present, the live and round table permissions have been opened.
The real operational investment in Zhihu is less than three months, and I have actually used Zhihu for more than five years; three months ago, I was still hovering at the V5 level, which means that the level soared to V7 in less than three months. Still pretty fast.