Where did these results come from We worked out in detail the strategy and tactics of the marketing campaign - from the development of a new website to a personal letter to each client notifying that our catalogs are going digital and can be found on our promo site. That is it is not magic but constant hard work. We also recently launched the METRO mobile app.
This is a small step from the point of view of the consumer but a very big one for a large international company. After launching the application our clients no longer need cell phone number list plastic cards just download the application and digitize their client card or get their own for non-clients. Successful digital strategy METRO 7 cases The result is that in four months we have become the No. 2 food retailer in terms of the number of active users of the application. Given that we did not have an advertising campaign and PR this is a good result for us.
In 2016 METRO is actively developing the direction of e-commerce in partnership with the ZAKAZ. UA service we opened online stores in Dnipro Kharkiv and Odessa which no other offline retailer can boast of. Our online store is one of the market leaders in its niche. Successful digital strategy METRO 8 cases We are constantly improving the service for example wave picking technology was recently introduced in our Kiev shopping center on Teremki which significantly accelerated the throughput of the online store.