Those numbers seemed more than achievable. The next step was to figure out where to get the traffic from. I created another Google spreadsheet and put in all traffic sources and potential traffic I could think of for this new business. page filled with data I split the sources into... One-time actions. Weekly actions. Daily actions. As you can see on the image above, my potential traffic from all sources is 5,375. That’s more than 2.5 times the needed traffic.
I was very happy to see this. Especially, as I tried to keep the traffic numbers as pessimistic as possible. Even if the conversion rate will drop, too many people purchase with a discount or anything else happens that does not match with my Telemarketing list calculations, I still have a good chance to achieve my goal. But this spreadsheet is not only for traffic calculations. It’s also my marketing to-do list. I know exactly which things I have to do to achieve my goal. If I get busy and need to focus on just one marketing activity,
I know which will bring the most traffic. Overall, the numbers looked good to me and I felt ready to get started with my marketing! But where do I send the traffic? I don’t even have a website, yet. That’s why it was time to finally build my Shopify store! WEEK #4: SETTING UP FOR MARKETING SUCCESS Slowly but surely I felt a bit nervous. 10 days after the purchase of my backpacks the products haven’t even shipped. Furthermore, the tracking code which was provided by the supplier seems to be wrong.