SEO is the abbreviation of Search Engine Optimization in English, and search engine optimization in Chinese. It refers to the all-round optimization and transformation of the website to make the target website conform to the search engine ranking rules. When search engine users search for target keywords in search engines , a low-cost marketing method that can achieve better rankings.
Before understanding SEO, you need to understand search engines. Search engines are one of the three basic applications of the Internet. They are divided into general commercial search engines and vertical search engines of various websites. Depending on the content of search objects, It is further divided into different categories such as web search engines, image search engines, video search engines, and commodity search engines. According to the different clients, it is divided into PC search engine and mobile search engine.
At present, Google (Google) is the representative of the general commercial search engines, which has the highest market share in the world. The Chinese search engine is represented by Baidu, the Russian engine yandex and the Korean Latest Mailing Database search engine are mainly Naver. In addition, Microsoft's Bing, Japan's Yahoo, DuckDuckGo, Ask, etc. occupy a certain share of the global search engine market. In addition to Baidu, Sogou and 360 also occupy a certain market share in China.
In the era of mobile Internet, major search engines attach great importance to the mobilization of PC-side search, and Google is the first to put forward the concept of "mobile first" in the Internet industry. Therefore, in addition to maintaining advantages on the PC side, the major commercial search engines also have a very high market share on the mobile side. In the domestic mobile terminal, Shenma search is undoubtedly a dark horse, and it just grabbed a piece of cake from the Baidu mobile terminal search market.
There are many vertical search engines, covering a wide range of industries. For example, the Taobao search of the e-commerce website Taobao, the Amazon search of the overseas e-commerce website; the search in the portal website, such as the search of NetEase, is mainly NetEase Youdao. Search of foreign news website AOL, etc.
What we usually call SEO generally refers to website optimization for general commercial search engines, and the goal is to obtain free organic traffic from search engines such as Google and Baidu. With the continuous evolution of business scenarios , different concepts such as Taobao SEO, Amazon SEO, ASO (App Store SEO), mobile SEO, and independent website SEO have been derived from SEO. In the final analysis, it is a way to optimize and adjust the target content (not limited to web pages, including APP, etc.) based on the keyword ranking rules of search engines, so as to obtain better search rankings and thus obtain search traffic.
SEO has extremely high commercial value, and the cost of this commercial value is extremely low or even negligible compared to other channels. Since search engines are one of the three basic applications of the Internet and are the first choice for netizens to find information quickly and efficiently, search engines are also the primary source of traffic for major websites. In the era of the Internet and mobile Internet, the value of traffic is self-evident. Traffic is A synonym for business opportunity. Therefore, SEO brings high-conversion free search traffic to the target website. This kind of traffic is actually the real demand of users. After the user's demand is brought to our website by the search engine, through the introduction of website content, the final traffic is converted into orders and Purchase, achieve business conversion.
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