Google Analytics is a great resource to gain more insight on your website visitors. But, you can only get so far with the data provided in your account. That’s probably why you’re here. With a reverse DNS lookup, you can gain valuable insights about your website visitors, and sometimes even identify valuable prospects. A reverse DNS lookup, sometimes known as rDNS, will help you identify the companies visiting your website. This action can be performed every time a company lands on a site that has its IP address affiliated with its domain. Reverse DNS is the method of identifying the domain from the IP address. The importance of performing rDNS is due to the changing landscape of how we collect information. Along with what information we collect, and what we do with this information.
As the consumer market moves more towards an online presence, we can determine who is visiting our site. We can Phone Number Database also determine what messaging is resonating with our audience, if we are reaching the correct audience, and which companies you are attracting. This information, unfortunately, can not be learned simply by the use of your website. By combining your site with other tools, you will be able to discover information about your visitors that will make your business more efficient and grow your sales. What Does Reverse DNS (rDNS) Lookup Mean to Me? Why rDNS should matter to you is because a domain is easier to remember than a random string of numbers.
This makes rDNS lookup more valuable than DNS lookup. Email servers will commonly use the domain of a sender to block SPAM but can also use an IP address. But, most email systems will block mail from senders that do not have a domain affiliated with the sender. This is also important for B2B companies. Because, if you are tracking your visitors to your site and tracking their IP addresses; you can identify the companies coming to your site. Through the process of rDNS, you can use this data to understand what companies are coming to your site. Learn more about the companies that come and go without leaving a way for you to follow up.